On a daily basis, I use Facebook, Twitter, Instagram and YouTube. A lot of the content on these sites overlap, but they're still useful for me.
I don't watch a lot of TV, so social media sites keep me informed on news, happenings and events around the world. As a communicator, I'm still amazed at how posts on social media sites can mobilize cultures or generations to take action. New media, because of the opportunity for engagement, is a powerful tool in connecting a large number of people.
Fundraising for political, social injustices and disaster events has benefited tremendously from new media. From the Obama Campaign to Trayvon Martin and Red Cross Relief efforts, social media keeps people informed and gets people to take-action.
(http://www.proutjournal.org/2012/01/the-medias-impact-on-the-american-red-cross-fundraising-and-volunteerism-efforts-during-natural-disasters)
The lifespan of these efforts and events last a lot longer than a segment on the news or a TV telethon. To me this makes the influence positive and gets people invested in events. New media creates a connection that other mediums can't.
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